Our Story

Blossomed Out of Pure Love for Our Community

With over two decades of floral design experience inspired by her mother’s gardening passion, owner Natalie Elsberry has always felt the Lord’s calling to spread her love for flowers and plants throughout Lincoln, Nebraska. Natalie founded and operated I Bloom, a local floral company specializing in wedding arrangements, before launching her own full-service flower boutique storefront for every occasion in 2019.

Of the Earth Florals has since filled the city’s gap as a warm and welcoming one-stop-shop for flora and fauna, local gifts and goodies, daily deliveries, community gatherings and more, meeting several customer needs that other flower shops in the city hadn’t been fulfilling. We offer the freshest, most lush and eclectic flowers available, and we are guided by an unending love for natural beauty and sustainability.

Treat yourself or a friend to a beautiful arrangement, join us for a class, request delivery for your next big event or simply stop by our store and say hello. Our community fuels our mission, and we can’t wait to exceed your floral expectations.

The Of the Earth Difference

When your blooms grow as steadfast as your love for nature, a different kind of flower shop is born: One that pushes the boundaries of design while staying true to tradition. One that serves a deeper purpose than simply placing a pretty plant in a pot. One that provides a more genuine, intentional experience for the very community that inspired our story.

At Of the Earth, you’ll find:

An expansive selection of striking florals that put a unique spin on the expected
Wide array of plants and succulents, all carefully curated for designer pots
Dried and preserved arrangements for stunning, long-lasting gifts or interior decor
More than 30 local makers supplying cards, earth-friendly products, treats and more
A comprehensive schedule of classes and events led by community experts
Passionate ownership that gives back to the causes you care about most